BeSocial, a short-form video app, wants to shake things up with its focus on creator monetization, content discovery, and the celebration of unique content and diverse voices of creators from all over Africa and the diaspora.
Details
BBSocial Inc, the developers of BeSocial app was founded in 2022 and bootstrapped by Kwesi Buabeng, a former Ecobank, Google, and Coinbase executive, and a team of technical & business members with the vision to make content creation profitable for all creators.
The app places a spotlight on black and African creators, who mostly are the originators of trends and hashtags on social media but are rarely recognized for those creations.
Digging Deeper
BeSocial, which combines short-form social video, social shopping, and social commerce, launched its beta version and has been working with 1000 creators and influencers, mostly from Ghana, who are helping seed the app with content.
The app is available in Ghana and Nigeria and will soon be beta-launched in Kenya, South Africa, and other parts of Africa.
Currently, the app has 2100 creators onboarded from Ghana and Nigeria.
Between The Lines
BeSocial states that it prioritizes giving creators control and ownership of their content. This means no more algorithm black boxes or unfair revenue sharing or lack thereof.
BeSocial creators will keep the majority of the money they earn through advertising, tips, gifts, and merchandise sales.
Trends and unique hashtags are owned by the originator creators granting them a unique path to monetization.
Zoom In
The platform features a curated feed of content from across the continent and beyond, from hilarious skits and stunning dance routines to reel battles and reel debates where users debate over trending and hot topics on social issues. Regular users can vote on reel battles as well as contribute to reel debates.
By The Numbers
BeSocial intends to handhold and assist African and black creators to benefit from the emerging and growing multi-billion dollar creator commerce industry (currently $25 billion and expected to reach $75 Billion in 2025) by including unique shopping and commerce features in the BeSocial experience.
The Africa Creator Economy market size was valued at $3.08 Billion in 2023 and is expected to reach $17.84 Billion by 2030, growing at a compound annual growth rate (CAGR) of 28.5% from 2023 to 2030.
The app is on the iOS Appstore or Google Playstore
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