Temu, the fast-growing Chinese e-commerce platform under Pinduoduo, is making its first moves into Africa, launching operations in Nigeria.
This marks a significant step as Temu expands its low-cost, wide-ranging product offerings beyond Asia, North America, and Europe.
Why it matters
Nigeria’s e-commerce market is poised for growth, with increasing smartphone penetration and a young, tech-savvy population.
Temu’s entry could disrupt established players like Jumia by leveraging its global supply chain to offer competitive pricing on electronics, fashion, and household goods.
By the numbers
In 2019, Nigeria’s eCommerce market was valued at $12 billion and is projected to reach $75 billion by 2025.
The Challenge
Despite the opportunity, Temu faces logistical hurdles. While it ships globally, there is no direct delivery to Nigeria yet.
Customers will need to use forwarding services like Planet Express to access its products, increasing complexity and cost for shoppers in the region.
Source: Techpoint Africa
