Madica, a pre-seed investment program for African startups, has invested up to $200,000 each in four tech-enabled startups—Medikea (Tanzania), Motherbeing (Egypt), Pixii Motors (Tunisia), and ToumAI (Morocco).
Why it matters
This marks Madica’s first North African investments, reinforcing its mission to support underrepresented founders in underserved regions. The new portfolio spans AI, FemTech, Mobility, and Healthcare.
Since its launch, Madica has invested in tech-enabled startups, including Kola Market, GoBeba, NewForm Foods, and Earthbond, and has remained a vocal advocate for gender diversity in African tech.
The details
- Startups receive 18 months of tailored support, including mentorship, executive coaching, and immersion trips to global startup hubs.
- The investments contribute to Madica’s diversity goals, with over 50% of its portfolio featuring female leadership.
- Notable addition: Yoeal Haile, an entrepreneur and investor, joins as a mentor to help scale portfolio startups.
What they’re saying
- Emmanuel Adegboye, Head of Madica: “We’re building a diverse portfolio across geographies, sectors, and founder profiles.”
- Nour Emam, Co-Founder of Motherbeing: “Madica’s support will help us scale and improve health outcomes for women.”
- Anis Fekih, CEO of Pixii Motors: “We aim to be Africa’s first e-scooter exporter with Madica’s backing.”
What’s next
Madica continues expanding its pan-African reach, with its next founder immersion trip set for Nairobi in February 2025. Startups seeking funding can apply via the Madica website.
