Nigerian-born delivery platform Chowdeck has officially launched operations in Ghana, starting in Accra, with a double push—customer rewards and a rider training program—aimed at redefining the on-demand delivery experience.
Rider boost
Chowdeck’s new Ghanaian riders are receiving training on:
- App usage
- Professionalism
- Customer service
- Delivery quality
They also get access to:
- Rider Games, a performance-based reward system with cash bonuses
- Loans up to GHS1,000, based on activity levels
- Ongoing training sessions to maintain service quality
Customer perks
Chowdeck is offering new customers:
- GHS10 off their first and second orders via referrals
- Access to Chowscore, a loyalty program with free delivery and discounts
- Unlimited 25% discounts on orders
Where they operate
Accra neighborhoods: Osu, Cantonments, Labone, Airport, Dzorwulu, East Legon, Madina, Adenta, Oyarifa, Abokobi
The big picture:
- Customers can order food, groceries, and household items with average 30-minute delivery
- Chowdeck’s tech-driven logistics is built for both consumers and businesses
Why it matters:
- Ghana’s digital economy is primed for growth:
- 87% of consumers access food delivery via mobile
- Digital transactions projected to hit $2.35B by 2025
The expansion:
- Chowdeck has 1.5M users and 20K+ riders across 11 Nigerian cities
- Ghana is its first step in a pan-African expansion
What they’re saying:
“This expansion is more than just growth – it’s about building infrastructure for commerce and convenience across the continent.” — Femi Aluko, CEO of Chowdeck
Leadership play
Chowdeck tapped Henry Whyte, ex-Bolt Ghana ops head, to lead local operations.
“We’re here to raise the bar—supporting merchants, empowering consumers, and creating well-paid jobs.” — Henry Whyte, Head of Operations, Chowdeck Ghana.
