GCB Bank Plc is moving to position itself as a payment gateway for Ghana’s growing community of TikTok creators, aiming to simplify how they receive earnings from the platform.
Driving the news
- A GCB delegation led by Chief of Staff Abraham Ferguson met with Communication and Digital Technology Minister Samuel Nartey George and TikTok’s West Africa representative, Tokumbo Ibrahim, to explore a comprehensive payout framework.
- The bank says it has the infrastructure to process direct payouts through cards, mobile money, and bank accounts.
What they’re saying
- “The bank possesses robust connectivity with MasterCard and Visa, enabling it to accept and make payments directly onto cards,” Ferguson said, stressing GCB’s readiness for TikTok integration.
- George welcomed the move, saying it would cut out costly intermediaries: “This will ensure greater financial benefit for Ghanaian talent while deepening confidence in the digital economy.”
- TikTok’s Ibrahim noted the proposal would be reviewed, adding the platform is open to regionally compliant solutions.
Why it matters
- Ghana’s creative economy is booming, but creators often lose income to third-party agents and high transaction costs.
- A direct payment channel could improve transparency, reduce fees, and give TikTok creators faster access to their earnings.
What’s next:
- If TikTok gives the green light, GCB and the platform’s technical teams will work with regulators to establish seamless integration for payouts.
Source: Daily Graphic
