Digital bank Affinity Africa has crossed 100,000 customers in Ghana, less than a year after its public launch in October 2024.
Why it matters
The milestone underscores Ghanaians’ appetite for simple, transparent, and inclusive banking services — with growth powered almost entirely by word of mouth rather than traditional marketing.
By the numbers
- 100,000+ customers since October 2024
- License granted in March 2022
- Mobile app approved in December 2023
What they’re saying
- Reaching 100,000 customers ahead of target, with little to no marketing spend, is proof that when you design the right product, customers themselves become your biggest advocates. Our growth has been driven by word of mouth, virality, and genuine customer love,” said Tarek Mouganie, Founder and Group CEO of Affinity Africa.
- “From instant onboarding to transparent pricing and some of the most competitive interest rates in the country, Ghanaians are choosing Affinity because they finally see a financial institution built around their needs. And with our proprietary underwriting, many are accessing credit for the very first time, opening doors for households and businesses that were previously excluded,” added Abdul-Jaleel Hussein, CEO of Affinity Ghana.
Zoom in
- Affinity offers free accounts, savings with fair interest, affordable loans, and instant onboarding.
- Proprietary underwriting is giving many Ghanaians access to credit for the first time.
- The platform supports savings, investments, transfers, instant loans, and mobile money interoperability — serving both the formal and informal economy.
Learn more about other African tech startups on Labari Insights, our data repository for tech in Africa: insights.techlabari.com
