Amazon has rolled out a broader range of products in South Africa, adding non-perishable groceries, pet food, and health supplements to its online store.
Why it matters
The move signals Amazon’s intent to become a one-stop shop in South Africa’s growing e-commerce market — currently dominated by local player Takealot.com, owned by tech giant Naspers.
Driving the news
- Amazon launched in South Africa in 2024.
- It now offers both global brands (Nestlé, Red Bull, Starbucks) and local staples (Beacon, Simba, Koo).
- The expansion responds directly to customer demand, according to the company.
What they’re saying
“Groceries, pet supplies and health supplements have consistently been among [customers’] top requests,” said Robert Koen, Managing Director for Sub-Saharan Africa.
The response so far has been “extremely positive,” added Philile Mabolloane, Retail Head for Consumables at Amazon South Africa.
Zoom out
South Africa is a key entry point for global e-commerce players on the continent, with a digital-savvy middle class and strong logistics infrastructure. But Takealot’s early lead gives it a formidable advantage.
What to watch
Whether Amazon’s bulk-buying options and international brand partnerships will lure loyal Takealot shoppers.
Source: Reuters
