Audiomack is marking five transformative years in Africa, having launched its first office in Nigeria in 2019.
The music streaming platform has reshaped the Afrobeats landscape, amassing 58 billion streams and becoming the #1 app in Nigeria on both iOS and Android.
This success story is powered by artists like Omah Lay, Ayra Starr, and Seyi Vibez, whose global reach was amplified through Audiomack’s tailored platform.
Why It Matters
Audiomack didn’t just enter Africa—it adapted. With Charlotte “Char” Bwana, VP of Marketing for Africa, leading the charge, the platform localized its offerings to serve both artists and listeners better:
- Flexible subscriptions like daily passes to Audiomack+ ensure affordability.
- New payment systems to help listeners experience the ad-free premium version Audiomack+ for a month, a week, or even a day to experience a favorite artist’s latest release.
- 1.9 billion offline downloads address connectivity challenges.
- Masterclasses empower artists with tools and industry knowledge.
“Audiomack has become a service artists can connect with directly—not just a platform in the cloud,” Bwana said.
By the Numbers
- Afrobeats streams since 2020: 58 billion
- MAU/DAU in Nigeria: 15.3 million/4.9 million
- Offline downloads: 1.9 billion
- User-generated playlists: 7.5 million+
Top Afrobeats albums:
- Work of Art by Asake: 476M
- Mr. Money with the Vibe by Asake: 462M
The Road Ahead
Audiomack’s recent partnerships with Flutterwave, MTN Nigeria, and Carry1st enhance payment accessibility, making premium music affordable across Africa.
“We’re committed to making music accessible to everyone,” said Bwana.
