Africa-facing music streaming and download platform, Boomplay has officially announced the roll-out of its partnership product offerings, allowing artists, brands, and potential advertisers to optimize towards more precise exposure and visibility.
About The Platform
With over 95 million Monthly Active Users, Boomplay is a valuable platform poised to help artists, brands, and agencies with resources and tools to improve their reach and exposure to their target audience while they listen to their favourite tunes and podcasts.
The advertising solutions will provide long-term exposure for brands seeking continuous awareness and effective advertising placements to improve the conversion rate of their campaigns.
Having partnered with multiple international and local brands from various industries to deliver effective campaigns to its audiences, such as FMCG, Fintech, E-commerce, 3C, Bank, Games, Social Media apps, Telcos, and others, Boomplay revealed that the partnership offerings would focus on target markets such as Nigeria, Kenya, Ghana, Tanzania and Sub-Saharan Africa countries including francophone countries.
What They’re Saying
Commenting on the announcement, Sherly Luo, Director of Business Development, said, “Boomplay offers a one-stop advertising solution to advertisers, including high-efficient localized impression, artist partnerships, music promotion, interactive and performance ads, offline marketing campaigns and integrated advertising solutions for brands. We hope to engage Boomplay users to interact with artist’s content, brand assets, and campaigns and enrich our client’s brand image with music and youthfulness, delivering the brand’s campaigns or products to more audiences.”
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