The Digital Marketers Conference recently wrapped up at the Google AI Community Center in Accra on Friday, November 29th.
Done in conjunction with Marketers Advertisers Network, the event gathered agency leaders, data strategists, and SMEs to tackle the rapidly shifting landscape of digital engagement.
Some takeaways included how Artificial Intelligence won’t necessarily replace marketers, but it can be a great tool to improve efficiency.
The Big Picture
The conference, organized by Denalis Digital, highlighted how AI is empowering marketers by democratizing tools for analytics and content creation.
- The event served as a “catalyst for collaboration, innovation, and empowerment” across the digital ecosystem, according to Alice Mensah, CEO of Denalis Digital.
- The overwhelming sentiment was a pivot away from marketers simply using AI tools to strategically direct them, emphasizing that human creativity remains the critical differentiator.
The Keynote Address
The opening keynote, given by Stephen Naasei Boadi, set the tone for the day. It focused on the need for a fundamental shift in marketing.
Stephen challenged attendees to embrace “niches” and partner with AI to achieve superhuman efficiency.
Panel Sessions: AI & SME Growth Strategies
The event featured high-profile panel sessions that drilled down into the practical applications of AI for boosting SME performance.
- Leveling the Playing Field: Discussions centered on how generative AI is making high-quality marketing accessible to all. SMEs can now use inexpensive AI tools to produce professional-grade visuals, personalized email campaigns, and hyper-specific ad copy that once required large agency teams.
- Analytics: A key panel on data-driven growth emphasized analytics. Instead of spending large sums on generalized campaigns, panelists discussed how SMEs could leverage AI to model customer behavior, allowing for highly efficient, targeted spending that maximizes return on ad spend (ROAS).
The Bottom Line: AI is rapidly moving from an experimental technology to a foundational infrastructure for small business growth.
Marketers who master the tools of AI augmentation will be the ones who unlock new levels of growth and efficiency, ensuring that limited resources deliver maximum impact in a competitive digital world.
