eCampus, a long-tenured edTech firm in Ghana, has debuted a new brand identity, showcasing its evolution from a platform providing past questions for BECE and WASSCE students to a data-driven powerhouse that measures, analyzes, and predicts readiness for exams, employment, and compliance across industries.
Why it matters
With change and innovation accelerating rapidly, eCampus is reimagining its mission to bridge the gap between academia and industry, helping individuals and organizations thrive in a fast-evolving world.
Driving the news
- The transformation: eCampus now serves diverse industries such as nursing, law, finance, insurance, and pharmaceuticals, tailoring solutions to predict exam performance, measure employability, and ensure compliance readiness.
- The rebrand: The new logo tells the story of this evolution:
- Bottom box: Foundations of education (basic and secondary schooling).
- Middle box: Tertiary education, where skills are refined.
- Top box: Lifelong learning and professional excellence.
What they’re saying
- “Our purpose is to map your path to prosperity by helping you measure, analyze, and predict (MAP) readiness for success,” the company stated in a blog post.
Zoom out
This rebrand reflects eCampus’ commitment to helping learners and professionals learn smarter, become employable, and achieve prosperity in a constantly changing world.
