Eden Life, a home service startup based in Lagos has raised a $1.4 million seed round to deepen its market share.
LocalGlobe, a U.K.-based venture capital firm, led the round. Africa-focused VCs Samurai Incubate, Future Africa, Village Global, Rising Tide Africa, and Enza Capital participated.
Nadayar Enegesi, Prosper Otemuyiwa, and Silm Momoh founded Eden Life in 2019. The platform allows customers to schedule three home services — food, laundry, and cleaning — via a mobile application.
After raising a $600,000 family and friends pre-seed round, Eden Life launched to target millennials and Gen Zs who live hectic lives, especially those in the tech space that work as executives, developers, and freelancers.
Customers can subscribe to one or three of the services and, according to the company, people try out its food services before the others.
Across the board, customers pay an average subscription of $100 monthly — a fee that can cater to a daily food plan or a weekly cleaning and bi-weekly laundry plan. These plans are overseen by trained professionals called gardeners who constantly communicate with Eden users to give prompts and accept feedback.
Since launching, Eden Life has delivered over 60,000 services in Lagos alone. The company has yet to move into other markets in Nigeria and will not deploy this funding for that either. Instead, Eden plans to put it toward building its in-house technology, scaling its team, and food production facilities, and operational hubs for distribution (presenting an opportunity to explore the dark kitchen model).
Original Story: Techcrunch
