Today at Facebook’s Connect 2021 conference, CEO Mark Zuckerberg introduced Meta, which brings together all the company’s apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities, and grow businesses.
Mark Zuckerberg explained that the metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world.
“I’m proud of what we’ve built so far, and I’m excited about what comes next — as we move beyond what’s possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can be present with each other, create new opportunities and experience new things. It is a future that is beyond any one company and that will be made by all of us.” – Mark Zuckerberg
“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.” – Mark Zuckerberg
Alongside its vision for the metaverse, Mark Zuckerberg also shared more about the progress the company is making today with some of the foundational elements across its AR & VR technologies
- The new company brand captures where the company is going and the future they want to help build.
- Facebook chose “Meta ” because it can mean “beyond,” and captures our commitment to building social technologies that take us beyond what digital connection makes possible today.
- Facebook is also introducing a new logo and color to accompany their new company brand. The logo is treated in a blue gradient – as a nod to their heritage. It’s designed to be experienced in 3D so that it truly comes to life in the metaverse – where you can move through it and around it.
The company said that its corporate structure is not changing.
