Flutterwave, Africa’s leading payment technology company, has been named to Fast Company’s Brands That Matter list for 2024 in the Global Brands category.
The annual list recognizes brands that foster meaningful connections with customers through innovative strategies and impact.
Why it matters
- Flutterwave’s inclusion underscores its mission to connect the world to Africa through payments, while resonating with audiences worldwide.
- It joins a prestigious lineup of global names like American Express, Canva, Disney, and Nike.
Driving the recognition
- Collaboration with Audiomack: Flutterwave partnered with the music streaming platform to help artists monetize their work in emerging markets, enhancing connections between creators and audiences.
- Innovative campaigns: The Send App Summer Campaign inspired travel while offering free eSIM cards and travel resources, blending utility with emotional resonance.
- Community-focused initiatives: Flutterwave spotlighted remittance patterns on the International Day of Family Remittances, showcasing its support for seamless cross-border transfers for Africans in the diaspora.
What they’re saying
- “This acknowledgment reflects more than just an award—it demonstrates our strategic impact in driving Flutterwave’s growth as we solidify our global leadership in the technology ecosystem,” said Yewande Akomolafe-Kalu, Associate VP, Branding and Storytelling at Flutterwave.
- “The thread that binds brands like Arc’teryx, Tony’s Chocolonely, and the NFL together is their creativity in building connections with audiences,” noted Brendan Vaughan, Fast Company editor-in-chief.
The big picture
This honor caps a milestone year for Flutterwave, marked by:
- Being named “Most Innovative Company” for EMEA by Fast Company.
- Winning “FinTech of the Year” at the African Banker Awards.
- Rising seven spots on CNBC’s Disruptor 50 list.
