Leti Arts’ selection marks a historic moment for African game development and the global push for climate action through gaming.
Driving the news
Leti Arts’ mobile game SWEAVE is now officially part of PlanetPlay’s Green Games Activation, making it the first African-made title to directly fund verified tree planting through gameplay.
How it works:
- Every SWEAVE download and in-game interaction starting June 7 contributes to tree planting under Kenya’s Hongera Project.
- The initiative aims to plant 50,000 trees by June 30, supporting biodiversity and rural communities.
- Players can download SWEAVE on Google Play and the App Store.
Zoom in
Leti Arts is launching a month-long #LetiGoesGreen campaign featuring:
- A SWEAVE update linking gameplay to real-world tree planting
- Partnerships with PlanetPlay and WithOneSeed in Kenya
- Media activations, influencer takeovers, and social campaigns across Africa
The big picture
This year’s Green Games Showcase—launched in collaboration with climate-tech nonprofit PlanetPlay—highlights how games can deliver measurable environmental impact.
“With SWEAVE, we’re not just telling African stories, we’re taking African leadership global.” — Eyram Tawia, CEO and Co-Founder, Leti Arts
What they’re saying
“This is more than just a showcase—it’s a rallying cry,” said PlanetPlay CEO Rhea Loucas. “We’re proving that play can be powerful, and that environmental impact can be entertaining, inclusive, and inspiring.”
What’s next
Leti Arts joins international studios like Amazon Games, Team17, Skybound Games, and Day Zero Games (co-founded by Trevor Noah) in the June 7 Green Games Showcase, streaming live at 13:00 PST via The Game Awards YouTube channel.
