Human Mobile Devices (HMD), the official smartphone partner of FC Barcelona, officially launched in Ghana on April 15, 2025, introducing four new mobile phones tailored to the Ghanaian market.
Details
The launch event took place at the Mövenpick Ambassador Hotel in Accra, attracting tech enthusiasts, media, and industry insiders.
HMD unveiled:
- HMD Arc and HMD Aura 2 smartphones
- Nokia 130 Music and Nokia 150 Music feature phones
Why it matters
HMD is entering the Ghanaian market as demand for affordable, reliable mobile tech grows. The company is betting on locally relevant features like long battery life, repairability, and music-centric designs.
What they’re saying:
“Consumers want more than just a phone – they want value, reliability, and style,” said Usman Shahid, HMD’s Head of Sales Operations & New Business – AMEA.
“We’re proud to bring these phones that truly understand the needs of our market.”
By the numbers:
- 5000mAh batteries on Arc and Aura 2 last up to three days
- Retain 80% battery health after 800 charge cycles
- Feature phones offer up to a month of standby time
Zoom out
HMD’s new lineup emphasizes durability, music functionality, and affordability — positioning the brand to compete in a price-sensitive but tech-forward Ghanaian market.
What’s next
All four devices are now available through selected retail and online channels across Ghana.
Source: MyJoyOnline
