Lantern is an outdoor advertising tech company that allows brands/businesses to advertise on cars.
The company was launched in 2023 and was founded by Abel Ayine Anaba. It leverages both private and commercial vehicles in the ride-hailing business such as Uber, Yango, and Bolt to place ads.
Owners and drivers who are willing to rent out the outside of their cars for ad placements are paid monthly based on the kilometers they cover.
How It Works
With Lantern brands and businesses can:
- Track their ad campaigns on the brand dashboard
- Using the power of geolocation built into the website and app, brands are able to know the areas where their ads are being shown
- View a complete brand report at the end of the Ad campaign
- Brands can trigger “convoy marketing “ where branded vehicles are lined up on the streets of a targeted area or location in a convoy to catch the attention of potential customers and to draw attention to the brand.
- Know how their ads are performing
Lantern offers products and services offerings for bus advertising, taxi and private vehicles, motorbikes, and tricycles.
Currently, Lantern has only rolled out car advertising and will be looking to roll out the rest of its services in the coming months.
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