Seleem Musibau has been appointed CEO of Jumia Ghana, marking a key leadership transition for Africa’s top e-commerce platform as it doubles down on internal talent and market continuity.
Why it matters
Musibau’s appointment signals Jumia’s long-term commitment to Ghana’s e-commerce sector, one of the continent’s fastest-evolving digital markets. His deep roots within the company are expected to bring operational stability and growth.
Quick Facts
- 10+ years of experience at Jumia
- Joined in 2014
- Former Chief Commercial Officer, Jumia Côte d’Ivoire
- Most recently served as Regional Chief Commercial Officer since February 2024
What they’re saying:
“Having worked across multiple markets within Jumia, I’ve seen the incredible potential of e-commerce to transform lives and businesses… I look forward to working closely with our partners, sellers, and the dedicated Jumia Ghana team.” — Seleem Musibau, CEO, Jumia Ghana
“His deep experience in our ecosystem, combined with his strategic vision and passion for results, makes him perfectly positioned to lead Jumia Ghana into its next phase of growth.” — Francis Dufay, CEO, Jumia
Zoom out
The appointment comes at a time when Jumia is looking to deepen its presence in West Africa. Ghana’s growing digital economy offers ripe opportunities for e-commerce expansion, and Musibau’s leadership could be pivotal in capturing that growth.
What’s next
Musibau will be tasked with scaling operations, strengthening local partnerships, and increasing customer trust as Jumia navigates the next chapter in Ghana’s competitive online retail market.
Source: Tech Africa News
