Kudigo, a Ghanaian fintech in omnichannel retail for small and micro-businesses across Africa, has unveiled its rebrand, Verifibuy.
The new brand will be run by its new CEO, Ïrina Oduro, who will be taking over from former CEO Kingsley Abrokwah, who stepped down this week.
About Irina Oduro
Irina is a seasoned marketing and communications professional with 10 years of experience. Her expertise spans public relations, diverse marketing channels, media placement, web content development, product design, and journalism.
She has delivered impactful products and innovation in her former position as VP of Product at KudiGo Inc.
Why This Matters
Last year, the company introduced VerifiBuy, its social commerce escrow solution, demonstrating its commitment to fostering trust in social commerce transactions.
Social commerce has emerged as the preferred mode of commerce in Sub-Saharan Africa, buoyed by the region’s dynamic social networks and burgeoning digital landscape.
Verifibuy’s social commerce escrow solution offers a secure and transparent transaction platform while nurturing community engagement.
The Big Picture
By harnessing data and AI, Verifibuy aims to equip businesses with actionable insights, empowering them to make informed decisions and remain ahead in a swiftly evolving market.
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