Lemonade Finance, an African financial service company focused on remittances, has rebranded to “LemFi“.
The new branding includes a name change, a new typeface, and a new website.
We talked to the folks at LemFi, formally Lemonade Finance, about their decisions for rebranding and how they plan to use their new branding to their advantage.
Tech Nova: Why did Lemonade Finance undergo a rebranding?
We wanted a unique approach, so we decided to find a simple yet powerful way to set ourselves apart from the other players in our space. By leveraging this approach, we can continue to do more and make a lasting impression.
Tech Nova: What research or data informed the company’s rebranding decisions?
The decision is purely on a company direction basis. We consulted with our community and stakeholders and a rebrand was necessary for the next phase.
TN: How does the company plan to communicate the rebranding to its stakeholders, including customers, and partners?
LemFi plans to communicate its rebranding across numerous channels, including press releases, digital channels, influencer marketing, and email notifications. To further ensure that everyone is aware of the rebrand, email notifications will be sent exclusively to stakeholders and customers.
TN: Lemonade Finance started out with remittances. What new services are you now offering your users?
Lemonade Finance prioritized remittances for our customers and so we put in the work to perfect the product and deliver optimal services.
TN: How has the rebranding affected the company’s long-term goals and vision?
With LemFi, the potential is limitless and we are thrilled to unveil how we’re leading the way into our future, by continually improving our products and adding new features in the payments space.
How does the new brand positioning differentiate the company from its competitors?
What we’re doing is taking what we’ve done very well, international payments for immigrants and then making it available for everyone. There are other competitors attempting to do this, but we’ll do it the LemFi way. The No Barriers, No Borders, and No BS way.
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