Little, An African Ride Hailing Service, Launches In Accra

Joseph-Albert Kuuire
By Joseph-Albert Kuuire 3 Min Read

Little, the Pan-African ride-hailing service that originally started in Kenya in has officially launched operations in Ghana.

The company which originated in Kenya, has established itself in other countries including Kenya, Tanzania, Ethiopia, India, Senegal, Uganda, Somalia and now, Ghana.

According to Kamal Budhabhatti, C.E.O of Little, the company has a dedicated team in each country of operation which is determined and excited to make footprints on the entire African continent.

Focus On Being “More Professional”

The new ride-hailing service has its focus more on being more corporate and professional with its drivers being more highly trained and their cars having a higher requirement to be on the service.

For corporates, Little also makes it easy manage logistics costs by providing automated and credible audit trails of transportation costs.

Perhaps, one of the most beneficial things about companies associating with the Little brand is the fact that the company’s business model respects and rewards its drivers, customers and other stakeholders. According to Felistas Kisivo, a Little Executive, passion for diversity and inclusion is seen in how Little charges low commissions on rides and the empowering communal platforms created for Little drivers.

Specialised Service For Women

Little also offers a unique service category for its users called Superwoman. The Superwoman service option is designed with the safety of women in mind. It’s a tool for more female entrepreneurs to venture into the business of ride-hailing.

I encourage female riders to book a Superwoman ride with Little and support a fellow woman”, Felistas Kisivo, a Little Executive, said.

Both corporate and individual riders have access to an array of car categories to choose from: Basic, Comfort, Comfort+ and Super Woman.

Additionally, Little is designed with rider and driver safety in mind; and is equipped with security features such as GPS map tracking, SOS Emergency Services, Trip Sharing, Service Rating and 24-hours of customer support services.

The app is currently available on both Google Play and the App Store. Drivers can also download the Little Agent app to enjoy the lowest commission rates in the market, free data and other benefits.

Joseph-Albert Kuuire is the creator, editor, and journalist at Tech Labari. Email: Twitter: @jakuuire
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