South African fintech littlefish has secured $9.5 million in Series A funding to scale its “merchant operating system” across the continent.
The round, led by Partech, signals a shift in African fintech: instead of trying to disrupt traditional banks, startups are increasingly building the infrastructure to help those banks compete.
The Details
The funding round saw participation from heavy hitters including TLCOM, Flourish Ventures, and Proparco.
littlefish acts as a “commerce layer” that sits between big banks and small businesses. Its platform consolidates:
- Front-end: Point-of-sale (POS) apps and merchant portals.
- Back-end: CRM systems, payment orchestration, and core banking APIs.
- Growth: Monthly recurring revenue (MRR) has surged 30x since its seed round.
Why it Matters
For years, “neo-banks” and pure-play fintechs have been chipping away at the merchant base of traditional banks. littlefish allows legacy giants to fight back.
- The Clients: It already powers merchant services for “Tier 1” institutions like Standard Bank, FNB, and Absa.
- The Visa Factor: A strategic partnership with Visa embeds littlefish directly into the global giant’s small business onboarding strategy.
The Expansion Map
The fresh capital is earmarked for a massive geographic push. littlefish plans to move beyond South Africa into 10+ additional markets, specifically targeting:
- East Africa: Kenya, Tanzania, Uganda.
- Southern Africa: Botswana, Zimbabwe, Zambia.
What They’re Saying
“The best way to serve Africa’s small businesses is to work with the institutions they already trust, not around them.” — Brandon Roberts, Co-Founder and CEO of littlefish.
“littlefish has done something rare: it has built indispensable infrastructure and convinced Africa’s most powerful financial institutions to stake their merchant businesses on it.” — Matthieu Marchand, Principal at Partech.
Learn more about other African tech startups on Labari Insights, our data repository for tech in Africa: insights.techlabari.com

