M-KOPA, Africa’s leading inclusive fintech, has surpassed 3 million active customers for the first time – a milestone that puts the company on track to serve 10 million Every Day Earners by the end of the decade.
The company’s 2025 Impact Report reveals that 9 out of 10 active customers now say M-KOPA has improved their lives, up from 8 out of 10 last year
By the numbers
- 3 million active customers as of 2025, up from 2 million in 2023.
- 9 in 10 say M-KOPA improved their quality of life, up from 8 in 10 last year.
- $2 billion deployed in credit to micro-entrepreneurs since 2011.
- 7 million total customers reached to date.
Why it matters
M-KOPA is targeting Africa’s “Every Day Earners” — micro-entrepreneurs in the informal sector who remain largely invisible to traditional banks. With only 27% of Sub-Saharan Africans able to afford internet despite 60% coverage, M-KOPA’s financing model bridges a critical access gap.
Zoom in
- Smartphone access: 2.5 million people became first-time smartphone owners via M-KOPA since 2020.
- 81% of women customers said they couldn’t have afforded one otherwise.
- Financial inclusion: For 55% of customers, M-KOPA was their first formal financial product.
- Income generation: 70% use smartphones to earn income; 59% report higher earnings.
- Sustainability: 4,000+ e-motorbikes financed, 127,700 circular economy products deployed, and 46,000 tonnes of CO₂ avoided.
Between the lines
M-KOPA isn’t just about phones. Its platform enables customers to access health insurance (67% for the first time), build credit histories, and generate sustainable livelihoods.
What they’re saying:
“What matters most to us is how many people we’re actively serving every day,” said Jesse Moore, M-KOPA’s co-founder & CEO.
“When we ask customers, ‘Does M-KOPA make your life better?’ 9 out of 10 say yes.”
The big picture
- Operates in Kenya, Uganda, Ghana, Nigeria, and South Africa.
- Employs 2,000+ staff and 35,000 sales agents (45% women).
- Local procurement spend reached $236M in 2024.
- Recognized four years running by the Financial Times as one of Africa’s fastest-growing companies and recently named by CNBC among the world’s top fintech firms.
Learn more about other African tech startups on Labari Insights, our data repository for tech in Africa: insights.techlabari.com
