MaxAB-Wasoko, Africa’s leading retail e-commerce and supply chain platform, has acquired Fatura, an Egypt-based B2B e-marketplace, from EFG Finance, a subsidiary of EFG Holding.
Why it matters
This acquisition is a major step in MaxAB-Wasoko’s plan to consolidate B2B commerce and fintech across Africa — and build a regional e-commerce super app tailored for small and medium-sized retailers.
“The acquisition of Fatura is more than a growth play; it’s the realization of our ambition to become the go-to, one-stop-shop for retailers throughout Africa,” — Belal El-Megharbel, CEO of MaxAB-Wasoko
Deal details
- EFG Finance becomes a significant shareholder in MaxAB-Wasoko.
- Gains a board seat as part of the agreement.
- Fatura’s marketplace will be integrated and rebranded under MaxAB-Wasoko.
What Fatura brings
- 626+ wholesalers onboarded across 16 cities — including 5 new cities for MaxAB-Wasoko.
- Asset-light, scalable marketplace model.
- Complementary strengths to MaxAB-Wasoko’s full-stack supply chain — from procurement to last-mile delivery.
Growth impact
- Fatura expected to contribute 25% of MaxAB’s Egypt revenue by end of 2025.
- Integration aimed at driving topline growth and operational efficiencies over the next 12–18 months.
Fintech boost
- Retailers gain broader access to credit and embedded financial services.
- MaxAB-Wasoko’s fintech arm:
- Has doubled its business in Egypt.
- Expanded into Morocco.
- Now finances 9%+ of e-commerce sales.
What they’re saying
“We are thrilled to partner with MaxAB-Wasoko… This integration will fuel growth and demonstrates our fintech commitment,” — Aladdin ElAfifi, CEO of EFG Finance
The big picture
Since merging in 2024, MaxAB and Wasoko have been on a mission to unify fragmented supply chains and retail ecosystems. This latest move signals the company’s intent to dominate Africa’s B2B e-commerce space — and build a tech-powered future for retail across the continent.
