Meta is currently working on a global feature that will allow users to reset the algorithm that powers suggestions for the Feed, Reels, and Explore sections for Instagram.
Why it matters
The update gives users the ability to “start fresh” with recommendations, potentially making Instagram more reflective of their current interests.
How it works
- The feature, now in testing, will soon be accessible via Instagram’s settings under “content preferences.”
- Resetting suggestions doesn’t delete personal data or change how ads are served—Meta has separate settings for ad personalization.
Between the lines
- Meta positions the feature as part of a broader push to make Instagram safer for teens.
- The app has faced scrutiny, including from EU regulators, for its recommendation system and its potential role in fostering addictive behaviors.
Zoom out
- Meta has ramped up teen-specific protections, including stricter privacy settings for “teen accounts” and measures to block harmful content.
- While the reset will be available to all users, it reflects a growing effort by platforms to give individuals more control over algorithmic personalization.
Source: Engadget
