Media buying in Africa is often slow, fragmented, and opaque — especially for small businesses and decentralized marketing teams. A new platform, Midiarack, aims to change that.
How it works
Set to launch in Ghana this June, Midiarack is a digital marketplace where advertisers can discover and book media spaces — including billboards, radio, print, and digital — from one streamlined dashboard.
“Buying media for campaigns can be tedious — you’re often dealing with multiple media owners, and it’s hard to even know which boards are available,” says Kwabena Sarpong, founder of Midiarack.
“Midiarack brings the transparency and ease this industry badly needs.”
Why it matters
African businesses often lack the tools to scale their marketing efforts efficiently. Midiarack wants to make media buying as seamless as ordering groceries online — transparent, fast, and accessible.
What’s next:
- Midiarack is onboarding media owners and building a waitlist of advertisers ahead of launch.
- The company plans to expand to other African markets within the next 18 months.
