Telecommunications Group MTN has debuted a new logo ahead of an official brand refresh at the end of February.
MTN chief sustainability and corporate affairs officer Nompilo Morafo said the new look aligns with their evolution from a telecommunications company to a technology company.
“MTN Group’s Ambition 2025, aimed at ‘Leading digital platforms for Africa’s progress’ has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.”
“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.”
