MTN Group, South Africa’s telecom heavyweight, is joining forces with UK-based Synamedia to launch a new streaming platform, doubling down on its pivot to become a tech leader in Africa.
What’s happening
- The platform will blend linear TV and on-demand content, with options for subscriptions, ads, and free ad-supported channels.
- It’s built for local appeal, tailoring content to Africa’s diverse cultures, languages, and viewing habits.
- This follows MTN’s recent moves: MTN Ads (launched five months ago with Aleph), a Tier 4 data center planned for Lagos (July 2024), and Bayobab’s open digital infrastructure push.
By the numbers
- Africa’s streaming market: $5.4 million in revenue projected for 2025, per Statista.
- Expected growth: Up to $7.1 million by 2029.
What they’re saying:
- “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content,” said MTN Chief Commercial Officer Selorm Adadevoh.
- He touted the partnership’s focus on cutting-edge tech and customer insights to boost entertainment and digital inclusion.
The catch
MTN’s entering a crowded ring. Netflix, Prime Video, and Showmax dominate globally, while Airtel Africa’s Airtel TV brings local telecom competition.
Source: Ecofin
