Nigeria’s data watchdog has launched an investigation into Chinese e-commerce giant Temu over suspected violations of local data laws, the regulator announced Tuesday.
The details
The NDPC cited several specific “red flags” that triggered the investigation:
- Surveillance: Concerns over invasive online tracking of users.
- Opaque handling: A lack of transparency in how personal data is processed.
- Data minimization: Suspected breaches of rules that require companies to collect only the data necessary for a specific task.
- Cross-border transfers: Questions regarding how Nigerian user data is moved to international servers.
The big picture
Temu, owned by PDD Holdings, has seen explosive growth in Nigeria by offering deep discounts on electronics and fashion. However, that rapid expansion is now being met with regulatory friction.
Why it matters
Nigeria is one of Africa’s largest digital markets. A formal probe by the Nigeria Data Protection Commission (NDPC) signals a hardening stance against global tech platforms regarding how they harvest and move user information across borders.
By the numbers
- 12.7 million: The number of Nigerians whose personal data is handled by Temu.
- 70 million: Temu’s estimated daily active users globally.
- 766 million naira ($566k): The fine the NDPC levied against pay-TV giant Multichoice last year, proving the regulator is willing to issue significant penalties.
What they’re saying
NDPC chief Vincent Olatunji warned that data processors will be held strictly liable for any non-compliance discovered during the probe. Temu has not yet responded to requests for comment.
Source: Reuters
