Former President John Mahama outspent his rivals on Meta (Facebook and Instagram) ads, during the 2024 Presidential elections.
The ad spend was over a three-month period.
By the numbers
- Mahama’s campaign invested $70,000+ in Meta ads during the election period, according to Meta’s Ad Library.
- John Mahama’s Meta ad expenditure was on 43 advertisements, while Mahamudu Bawumia’s expenditure was on 77 adverts. This suggests that Mahama’s average spend on each ad was $1,600, while Bawumia’s is $389.
- Ads run from September 1 to December 25
Zoom in
- The ads featured a mix of messages, highlighting Jobs, the economy and Youth
- Using Meta’s tools, his team targeted specific voter groups, including undecided voters in swing regions and urban professionals.
Source: Ghana Dubawa
