Polygon, South Africa’s programmatic digital out-of-home (DOOH) publisher network, has announced that it will be expanding its network across Africa.
Details
In June, Polygon will be offering advertisers inventory in Namibia, Botswana, and Zambia. In August, Mauritius, Ghana, and Kenya will also come online.
Towards the end of the year, the publisher network will add screens in Nigeria, Uganda, Zimbabwe, Mozambique, and Angola to its inventory arsenal.
Why This Matters
Remi du Preez, Managing Director at Polygon stated that historically – and as with other emerging markets – when purchasing inventory in Africa, there was often a lack of consistency and transparency in reporting. Media buyers faced concerns about the number of ad serves that were promised, versus actually delivered.
Through its programmatic network, Du Preez says that Polygon can offer advertisers complete transparency. “Buyers have immediate access to the programmatic demand-side platform (DSP), which offers a clear view as to what is happening on the ground.”
“We already have an array of digital strategists booking campaigns in Africa via Google, YouTube and Facebook; however, they now have the option to use these same tools to add DOOH to the mix, delivering high-impact, omnichannel campaigns.”
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