Samsung has announced January 22 as the date for its next Unpacked event during the CES 2025 press conference on Monday.
It is anticipated that Samsung will unveil the Galaxy S25 device.
Why it matters
The event, which will be livestreamed on Samsung’s website, is expected to unveil the Galaxy S25, the company’s latest flagship phone.
The timing aligns with Samsung’s annual release schedule, which introduced the Galaxy S24 on January 17 last year.
Big picture
Samsung now operates on a six-month flagship release cycle:
- January: Launches Galaxy S line.
- Mid-year: Updates Galaxy Z Flip and Galaxy Z Fold foldables.
What to watch
Samsung is likely to highlight its “Galaxy AI” initiative, a proprietary generative AI system to rival Google Gemini and Apple Intelligence, signaling deeper AI integration into its devices.
Source: Techcrunch
