Sasai Money Transfer, a business of Cassava Technologies and one of the fastest-growing international money transfer operators has partnered with Airtel Money to expand its free remittance services to more African markets.
Details
The Zero Fees initiative, which was first launched in May 2024 by Sasai Money Transfer in partnership with Econet in Zimbabwe, is now being expanded with Airtel Money starting with Uganda, before being extended to other high-traffic remittance Airtel markets such as Ghana, Malawi, Nigeria, Kenya and Zambia.
What They’re Saying
The Managing Director of Airtel Mobile Commerce Uganda Limited, Mr. Japhet Aritho said, “We have partnered with Sasai Money Transfer on their innovative initiative that aligns with our own agenda of ensuring financial inclusivity for all Ugandans.
This offer brings even more value to our customers, coinciding with our big consumer promotion, Vroomula Amajja, which offers customers a chance to win daily cash prizes, weekly Boda-Boda prizes and a Toyota Rav4 Hybrid by simply receiving remittances into their Airtel Money wallet.”
Sasai Fintech CEO, Mr. Darlington Mandivenga said, “The partnership with Airtel Money Uganda offers an important avenue into one of Africa’s largest remittance markets. As Sasai, this is where we want to be, ensuring we reach as many people as possible and ultimately leave no African behind.
We are in a competitively unique position where we have been able to utilize our source market assets, operational efficiencies and group synergies, while collaborating with like-minded partners such as Airtel Money to deliver innovative offerings.”
Digging Deeper
Sasai Money Transfer’s forerunning partnership on zero fees with EcoCash, Zimbabwe’s largest mobile money operator, has proven to be a resounding success.
The zero fee offer has become very popular with senders in the UK and SA offering relief from the often-exorbitant remittance fees seen in the market. Resultantly, the initiative has been described by many as an “indispensable lifeline” for families back home.
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