Browsing Tag
appsflyer
7 posts
AppsFlyer Launches New AI Solution to Enhance Creative Process and Performance of Marketing Campaigns
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced the launch of Creative Optimization,…
AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making for Marketing, Growth and Monetization Teams
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading…
Marketing Spend for Attracting New Shoppers to Apps Approaches $5 Billion – AppsFlyer Report
AppsFlyer today released the 2023 edition of its State of eCommerce App Marketing report, an in-depth look at key global…
AppsFlyer Unveils Measurement, Analytics, and Data Clean Room Support for ChatGPT Plugins
AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and…
Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs – AppsFlyer Report
$26.7 Billion total gaming app install ad spend worldwide in 2022. Worldwide, Android game app installs rose slightly…
FinTech Marketers Invested $3B Globally on User Acquisition in 2020 According to AppsFlyer
AppsFlyer, the global marketing measurement leader, today released its 2021 edition of The State of Finance App Marketing report. The…
Ayoba Signs Up AppsFlyer to Support its Push To Become Africa’s Largest Digital Platform
AppsFlyer, the global marketing attribution leader, has today announced a partnership with Ayoba to propel the free instant…