AirtelTigo, a Ghana telecommunication network company, has officially changed its brand name to AT.
Driving The News
AirtTigo’s name change will apply to all its sub-brands; AT Money, AT Business, AT Premier, and AT Insurance.
The new name, AT will also apply to all future communications, marketing materials, and branding efforts.
What They’re Saying
Leo Skarlatos, Chief Executive Officer of AirtelTigo said “AT is a bold and strategic move aimed at reflecting our brand promise of simplicity making it easier for our customers to identify and engage with us. Our stakeholders should note that this change is only applicable to the brand name and logo, and will not impact our management structure, products, or services.”
“We will continue to offer the same innovative services that our customers have come to know and trust, with an enhanced focus on user experience and customer satisfaction”.
The Bigger Picture
In November 2017, Airtel and Tigo merged to become AirtelTigo. Since that merger, the company has traded under the name AirtelTigo.
The company was sold to the Ghanaian government after its parent company Bharti Airtel exited the market.
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