Ghana-based startup Tendo, which enables anyone to sell online without buying inventory upfront with just a smartphone and a social media account, has received investment from Renew Capital.
The funds will be used to help expand the company.
How it works
Tendo connects wholesalers with independent resellers, who can pick products, set their own profit margins, and promote listings on platforms like WhatsApp and Facebook.
- When someone buys, Tendo handles payment and delivery.
- The reseller gets their cut — no inventory, no risk, no capital needed.
Why it matters
Access to e-commerce is still limited across much of Africa due to capital constraints and logistics.
- Tendo’s model removes those barriers, giving aspiring entrepreneurs a low-risk way to start earning from home.
What they’re saying:
- “Our mission is to create opportunities for individuals to build businesses with minimal risk,” said Felix Manford, Tendo’s CEO and co-founder.
- “Tendo removes traditional barriers to entry,” added Nicholas Clerk of Renew Capital, which just invested in the startup.
What’s next
With backing from Renew Capital — and support from Global Affairs Canada and Norad — Tendo plans to expand its reseller network and help more Africans launch businesses from their phones.
