TikTok is expanding its presence in Kenya through new partnerships with Aleph Holdings and Wowzi, aiming to enhance ad operations and boost local creators.
Why it matters
The move strengthens TikTok’s local support infrastructure while creating new opportunities for Kenyan businesses and content creators.
Driving the news
- Aleph Holdings will take over TikTok’s sales and support operations in Kenya, offering direct access and localized assistance for advertisers.
- Wowzi, a creator marketplace, will manage TikTok’s local creator ecosystem, helping influencers connect with brands and monetize their content.
What they’re saying
- “Our partnerships with Aleph and Wowzi reflect our deep commitment to strengthening the local creative ecosystem and driving economic growth,” said Carl Jordan, TikTok’s Head of Sales for Sub-Saharan Africa.
- “With Aleph, businesses benefit from cost savings and direct insights from TikTok,” said Stephen Newton, Regional MD at Aleph.
- “This partnership unlocks more opportunities for Kenyan creators to thrive,” said Wowzi Co-founder Mike Otieno.
The big picture
TikTok has been investing in Kenya’s digital economy, including its #LevelUpAfrica program, which has helped hundreds of Kenyan creators refine their skills and grow their brands.
