WhatsApp is launching a new business directory feature across Brazil, the UK, Indonesia, Mexico, and Colombia.
Its parent company Meta says WhatsApp users will either be able to browse by business category (like travel or banking) or else search directly to find companies that are contactable on the service.
Users signed up for WhatsApp’s Business Platform will appear in the directory.
“While millions of businesses in Brazil use WhatsApp for chat, we haven’t made it easy to discover businesses or buy from them, so people end up having to use work-arounds,” Meta CEO Mark Zuckerberg said in a statement. “The ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat.”
“The ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat.”
There’s no update on when the feature will be rolled out to African countries.
