X confirmed to TechCrunch that its vertical video feed is now expanding globally, just days after debuting in the U.S.
The feature, accessible via a dedicated tab next to the Grok button in the app, is currently available only on iOS.
- Android users will need to wait, with no specific timeline shared for the rollout.
- Regions where the feature is already live include India, Australia, and parts of Europe.
Why it matters
The move comes as video continues to dominate social media platforms, with rivals like TikTok, Instagram, and YouTube investing heavily in short-form video to boost user engagement and ad revenue.
- X’s vertical video feed allows ads to appear after users scroll through several videos, aligning with industry monetization trends.
The backdrop
The U.S. launch of the feature coincided with ongoing uncertainty around TikTok, which faces potential bans over national security concerns.
While enforcement is on hold, TikTok’s future remains in limbo, creating opportunities for competitors like X.
Source: Techcrunch
