At its Made on YouTube 2025 event, YouTube introduced a wave of AI-driven products aimed at making it easier for creators to produce, connect, and earn on the platform.
By the numbers
Over 30% of daily logged-in YouTube viewers watched live content in Q2 2025 — underscoring the growing demand for interactivity.
The details
- AI creation tools:
- Veo 3 Fast from Google DeepMind is being integrated into Shorts, enabling free AI-generated backgrounds, clips, props, and restyling.
- Edit with AI helps turn raw footage into a first draft video.
- Speech to song transforms dialogue into humorous soundtracks.
- YouTube Studio upgrades:
- Ask Studio, a conversational insights tool, will help creators optimize their channels.
- A/B testing for titles, an upgraded Inspiration Tab, and expanded auto-dubbing are rolling out.
- Likeness detection for AI-generated content featuring creators’ faces will enter open beta for all YouTube Partner Program members.
- Format reinvention:
- Major upgrades to Live streaming for fan engagement, audience reach, and monetization.
- New podcasting tools to turn episodes into Shorts or Veo-generated videos.
- Music fandom:
- Artists can now run countdowns and pre-saves for upcoming releases on YouTube Music.
- Exclusive fan perks like merch drops, behind-the-scenes content, and “thank you” videos are being introduced.
- Monetization updates:
- Brand deals will be easier to execute with features like direct link placement in Shorts.
- YouTube Shopping expands to more markets, with AI assisting creators in tagging products.
What they’re saying:
“We see AI as the next evolution of these tools – designed to empower human creativity and storytelling. But make no mistake – no studio, network, tech company, or AI tool will own the future of entertainment. That power belongs to you – the creators.” — Neal Mohan, CEO of YouTube
