Aleph Group, Inc., an ecosystem of local digital experts and technology-driven solutions, has launched its ‘One Brand’ initiative, uniting its unique range of brands – including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana, and South Africa – under the Aleph name.
The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo, and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers, and agencies.
Details
The Group which is headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana, and South Africa as well as the majority of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process.
This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.
Why This Matters
Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services.
At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph.
Stephen Newton, Managing Director at Aleph, Africa
It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana, and South Africa, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.
Digging Deeper
The initiative will also help Aleph build on the tangible progress made globally, and in Nigeria, Kenya, Ghana, and South Africa over recent years. Since 2021, the Group has expanded from 90 markets to 150, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world.
Through its global reach, unrivaled local knowledge, and scalable solutions, Aleph helps clients in Nigeria, Kenya, Ghana, and South Africa enter new markets in a cost-effective and de-risked way as they expand internationally. Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa.
“Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries..”
This collaboration with TikTok enables medium-sized enterprises in South Africa to genuinely connect with their customers, aligning with TikTok’s mission to foster creativity and spread joy.
Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express.
What They’re Saying
Stephen Newton, Managing Director at Aleph, Africa commented: “At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph.
That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs in Nigeria, Kenya, Ghana and South Africa, while helping them to grow at scale.”
“Our vision for One Brand goes beyond unifying our visual identity,” Newton continued.
“It’s about embracing innovation, fostering professional development, and accelerating economic growth in the markets we operate in. By equipping thousands of digital media experts with the skills they need to excel, we are not just shaping the future of digital advertising – we’re shaping future economies and providing dignity through education, the only currency that never depreciates in value.”
By The Numbers
Aleph’s commercial strategy is underpinned by Digital Ad Expert, the Group’s social initiative to create economic opportunities through digital advertising education.
Totally free, fully online, and designed by global digital advertising experts in the field, Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries in short courses, and awarded more than 10,000 students with their full Digital Ad Certificate.
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