The family favorite show, “Kids Say the Darndest Things”, is back for its third season thanks to a partnership between Paramount Global Content Distribution and What Media Group.
Details
The collaborative force behind the new season aims to enhance the viewer experience by delivering a world-class production of the Paramount Global Content Distribution series alongside the local expertise of What Media Group.
What They’re Saying
“We are thrilled to be working with What Media Group to bring the Kids Say the Darndest Things format to audiences across Africa,” says Lauren Marriott, SVP, Content Partnerships and Brand Strategy, Paramount Global Content Distribution.
“Opening up the show across the African continent will allow kids and parents alike to watch this hilarious reimagined format together as a family.”
CEO of WHAT MEDIA GROUP, Chichi Nwoko, echoed this enthusiasm, emphasizing the show’s commitment to celebrating the diversity and originality of African Kids:
“With the support of Paramount, we’re setting the stage for a season like no other. We’re dedicated to maintaining the show’s essence, where the candidness of our young stars takes centre stage. In the past, the show focused on Kids from Nigeria, but this year we are excited to open it up to kids from across the African Continent. Our aim is to keep the content fresh, engaging, and true to the experiences of today’s connected and vibrant generation.”
New Season
The new season promises a diverse cast of children from across Africa, sharing their spontaneous and often hilarious insights on life. In keeping with the show’s tradition, these young stars are not professional actors, and they are not rehearsed.
Casting calls will be announced shortly, inviting children aged 4 to 11 from all over Africa to share their unique perspectives.
Zoom Out
The U.S. version of “Kids Say the Darndest Things” is produced by CBS Studios in association with Anvil 1893 Entertainment and She Ready Productions. The format rights are licensed by Paramount Global Content Distribution.
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