Wimbart, an award-winning UK-based PR agency specializing in Africa’s business and tech sectors, has made two strategic hires: an Account Director in Nairobi, Kenya, and a Media Associate in Lagos, Nigeria.
This move marks the agency’s first physical presence on the continent.
Why it matters
The expansion bolsters Wimbart’s local presence in two of Africa’s largest economic and tech ecosystems, enabling the agency to strengthen relationships and deliver more targeted support to its pan-African and international clients.
Driving the news
The new hires will focus on client support, media relations, and new business development, enhancing Wimbart’s ability to craft effective communication strategies for startups, scale-ups, and high-profile clients.
What’s They’re Saying
- CEO Jessica Hope emphasized the milestone, stating: “This expansion sees us doubling down on our commitment to being the go-to B2B PR agency for tech platforms reaching African and international audiences.”
- She continues, “by being locally present, we’re in a much better position to expand our network and foster impactful, one-on-one connections with key stakeholders, investors and media, which affirms our commitment to not only provide exceptional PR, but deepen our commitment to shaping a positive narrative around tech and business in Africa.”
Zoom out
- Wimbart’s team reflects a strong diaspora makeup, and the agency has supported over 150 organizations across 15 African markets in the past decade.
- The addition of an Account Director strengthens Wimbart’s leadership, which remains 100% Black and Minority Ethnic (BME) female-led at the Director level.
