MFS Africa, Africa’s largest digital payments network, has announced its brand new identity with a new name: Onafriq.
Why This Matters
The decision to rebrand comes after significant growth and several acquisitions, including the recent acquisition of GTP, which expanded the company’s reach to the US market.
“The trademark MFS actually belongs to another company in the US, and our ability to use it outside of Africa was becoming difficult,” noted Dare Okoudjou, founder and CEO. “With this new name, we can bring everybody together under one brand and identity.“
The inspiration behind the new name, Onafriq, stems from the fusion of several powerful words: “Ona”, the Yoruba word for pathways and the French word for Africa, Afrique – plus a nod to IQ, signalling MFS Africa’s commitment to being the smartest game in African fintech.
Onafriq also calls to mind the idea of One Africa, an interconnected borderless continent where access unlocks greater potential.
What They’re Saying
As Dare Okoudjou, founder and CEO, puts it: “The name MFS Africa, just like an old jacket, was getting a little tight for us as we’ve grown. We’ve expanded beyond just mobile financial services, becoming a true omni-channel platform across the continent and beyond. As we embark on this next phase of our journey, we wanted a name that reflects our aspiration of wiring up the whole continent into one network of networks with pathways from and to every African and every African business.”
Okoudjou further added: “From the get-go, my goal was to build a payment infrastructure that touches every corner of Africa and that lasts for over 100 years. My hope is that we get to do that and that we get to make borders truly matter less.”