Spotify has revealed its annual “Spotify Wrapped” where it summarises users’ listening habits on the platform.
By the numbers
Ghana’s 2024 Spotify Wrapped celebrates a striking 93% of streams dedicated to local talent, underscoring the country’s profound love for its musical roots while embracing global sounds.
The big picture
Ghana’s music scene is thriving, with both homegrown and international artists finding eager listeners.
Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, captures the sentiment: “Ghanaians are creating a bridge for Africa’s thriving music scene, embracing the continent’s diverse sounds and building a deeper appreciation for music.”
Top highlights
- Most Streamed Artist: Black Sherif (The Villain I Never Was) dominates for the second year in a row, with hits like Oil In My Head making waves.
- Most Streamed Song: Wotowoto by Odumodublvck and Black Sherif takes the crown.
- Rising Stars: Fresh acts like Kweku Smoke, Lasmid, and Beeztrap KOTM are gaining traction with their unique sounds.
- Female Powerhouses: Ghana’s love for female talent shines with Gyakie leading the pack locally and artists like Ayra Starr, Tems, and SZA holding strong internationally.
By the cities
Accra, Kumasi, and Wa lead the charge in driving Ghana’s music culture.
What’s next
Wrapped’s personalized experiences are now available exclusively on the Spotify app, with new sharing integrations on TikTok and other platforms, letting users showcase their year in music to the world.
