Instagram chief Adam Mosseri announced today a new app called Edits, designed to compete with video editing platforms like CapCut.
The launch came after TikTok and CapCut were briefly shut down in the US.
Why it matters
- CapCut, a popular video editing app, went offline alongside TikTok recently, creating a gap in the market.
- Meta’s new app aims to provide creators with a robust set of tools to fill that void.
What they’re saying
“There’s a lot going on right now, but no matter what happens, it’s our job to provide the best possible tools for creators,” Mosseri said in a video posted to Instagram.
Features of Edits
- Creative tools: A higher-quality camera, green screen capabilities, and video overlays.
- Inspiration & organization: Tabs for tracking ideas and finding inspiration.
- Collaboration: Share drafts with friends and fellow creators.
- Insights: A live dashboard to analyze engagement, including follower vs. non-follower stats and video skip metrics.
The big picture
Edits is Meta’s clear response to the uncertain future of TikTok and ByteDance-owned apps. By positioning itself as a creator-first platform, Meta aims to capture the loyalty of video makers looking for reliable tools.
What’s next
- Edits is available for preorder on the iOS App Store and will officially launch on March 13, 2025.
Source: The Verge
