Update: Netflix has released a statement stating that it is not exiting the Nigerian market
Original Story
Netflix has reportedly pulled the plug on its Nigerian Originals slate, which significantly deals a blow to Nollywood’s expanding global aspirations.
The streaming giant is instead focusing on licensing local films rather than commissioning new originals in the Nigerian market.
Why it matters
Nollywood, Africa’s largest film industry, has been leveraging streaming platforms like Netflix to expand its audience and showcase local stories globally.
The cancellation signals a shift in Netflix’s strategy for the region, raising concerns about diminished investments in original content.
The company first launched in Nigeria in 2016.
Driving the news
- Netflix has commissioned several Nigerian Originals, including Anikulapo and Blood Sisters, which were critical and commercial successes.
- Insiders suggest the cancellations reflect cost-cutting measures and a prioritization of licensing cheaper, ready-made local content over costly original productions.
- Nigerian filmmakers have expressed concerns over limited creative opportunities and reduced funding for projects that showcase the depth of African storytelling.
The big picture
- Nigeria is a key market for Netflix’s African expansion, but the company’s recent moves could slow the momentum of Nollywood’s global appeal.
- With streaming competition heating up, platforms may opt for more cost-efficient ways to cater to local markets.
What’s next
While Nollywood continues to thrive locally, the industry will need to explore other global distribution avenues to maintain its international visibility.
Filmmakers might also turn to co-productions or alternative platforms like Amazon Prime Video and Showmax, which have invested in African content.
Source: ShockNG
