Netflix To Introduce Ad-Supported Tier To Its Pricing Plans

Joseph-Albert Kuuire
By Joseph-Albert Kuuire 1 Min Read

Netflix’s co-CEO Ted Sarandos has confirmed that the company plans to introduce an ad-supported tier to its streaming service. In an interview, the co-CEO stated that the company plans to add the new tier by the end of 2022.

We’ve left a big customer segment off the table, which is people who say: ‘Hey, Netflix is too expensive for me and I don’t mind advertising,’” Sarandos said.

We [are] adding an ad tier; we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.’”

Netflix in its last quarter lost 200,000 subscribers, the first time in over a decade. The company still currently has over 200 million subscribers.

Source: The Verge

Joseph-Albert Kuuire is the creator, editor, and journalist at Tech Labari. Email: Twitter: @jakuuire
Leave a comment

Thoughts? Opinions? Leave a comment!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Translate »