PUBG MOBILE is making a major push across Africa, rolling out local servers, cultural in-game features, and continent-wide initiatives under the banner “For Africa, By Africa.”
It’s a strategy rooted in localization and player feedback—aimed at elevating the mobile gaming experience for millions of African players.
By the numbers:
- New servers in Nigeria and South Africa
- Mapangale dance emote debuts in-game
- Maasai-inspired outfit now available
- Weekly giveaways with Infinix and Oraimo prizes
- Africa Cup finals slated for Sept. 6–7
Driving the news
On July 14, PUBG MOBILE launched a wave of Africa-focused upgrades, including:
- Local servers in Nigeria and South Africa to dramatically reduce latency.
- A Server Node Selection feature, letting players toggle between African and global matchmaking for smoother, faster gameplay.
- Cultural additions like the Maasai Shuka outfit and Mapangale emote, inspired by viral African dance trends.
- A digital version of Mancala, the iconic African strategy board game.
“You deserve millisecond-precise responsiveness,” said Brian Gu, head of PUBG MOBILE Africa. “These updates are built with and for African gamers.”
Yes, but: Despite growing infrastructure, mobile connectivity and device affordability still vary across regions. PUBG’s long-term success may hinge on access, not just localization.
Zoom out
PUBG MOBILE is one of the first global games to invest in African server infrastructure—signaling growing confidence in Africa as a competitive gaming and esports market.
Soon, players can enjoy a digital version of Mancala, the centuries-old African board game known across the continent by various names. A celebration of strategic thinking and traditional play, the addition of Mancala to PUBG MOBILE is a tribute to Africa’s rich and enduring cultural legacy.
What’s next
PUBG MOBILE is rolling out monthly events and prize drops
The prestigious Africa Cup Tournament is already underway, with national teams battling for pride and glory ahead of the grand finals on September 6–7.
In August, the TikTok x PUBGM Dance Challenge invites fans to showcase their moves for a chance to win weekly Infinix smartphones.
