Spotify’s AI Playlist feature is now available in nearly 50 markets, after the company announced Thursday it had expanded the beta tool to 40+ additional countries across Africa, Asia, Europe, and the Caribbean.
Why it matters
The expansion gives more users access to one of Spotify’s more playful experiments with generative AI — personalized playlists created from offbeat written prompts like “sad girl summer in Paris” or “2000s bangers with dog energy.”
How it works
Spotify’s AI Playlist, available to Premium users on Android and iOS, uses written cues — ranging from emotions to emojis — to curate customized playlists.
- The tool first launched in April 2024 in the U.K. and Australia, and gradually rolled out to the U.S., Canada, Ireland, and New Zealand.
- Users can input prompts involving genres, moods, decades, animals, colors, and even movie characters.
New countries
With this rollout, the AI Playlist is reaching users in:
- Africa: Ghana, Kenya, South Africa, Liberia, Uganda, Zimbabwe
- Caribbean: Jamaica, Bahamas, Barbados, Belize, Dominica, Antigua and Barbuda
- Asia-Pacific: Philippines, Singapore, Fiji
The big picture
As Spotify continues to explore AI-powered features — from DJ voices to smart recommendations — the Playlist tool is part of a broader strategy to make music discovery more interactive and fun.
What’s next
The feature remains in beta, but its growing global footprint hints at wider integration down the line — especially as competition in AI-generated content heats up across the music streaming space.
